Magnus Ericson has more than 30 years of experience in the international footwear industry. To him today's sustainable fashion is about clothing and footwear that continues to be relevant. That can be worn for years. It's the opposite of disposable fashion. The quality concept is about leather, fabrics and construction, intelligence of design, creating the ability of a product to withstand the test of time. This is how old shoemaking traditions are turned into new. Magnus present activities also include Milan based company Italigente; endorsing the Italian craftsmanship and tradition.