Katja Freiwald has been working with Unilever since 8 years and has built her career around a broad expertise in consumer and B2B marketing. Especially in the field of brand and product development of Unilever´s Foods category she has been working on the nutrition and sustainability strategy of strategic global brands, such as KNORR.
As director of global partnerships she is since 2011 responsible managing Unilever´s partnership with the World Food Programme (WFP) and in particular she leads for Unilever Project Laser Beam – a public-private partnership seeking to significantly reduce child malnutrition. She is contributing her marketing expertise to the overall partnership supporting behavioral change campaigns as well as seeking innovative business models delivering sustainable development for business and communities. She is managing the 10 million USD engagement Unilever has with different NGOs and UN agencies to create the greatest possible joint impact for the project intervention areas in Bangladesh and Indonesia.