Creating a Sustainable Brand

In 'Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line', Henk Campher, SVP of Business+Social Purpose & Managing Director of Sustainability at Edelman, challenges some commonly accepted sustainability ideas and introduces a simple Sustainable Brand Model that brands can use to identify their strengths and weaknesses.

Dit boek is de nieuwste telg van de DōShorts Sustainable Business Collection. Meer achtergrondinformatie ook op de website van Sustainable Brands.