Creating a Sustainable Brand


In 'Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line', Henk Campher, SVP of Business+Social Purpose & Managing Director of Sustainability at Edelman, challenges some commonly accepted sustainability ideas and introduces a simple Sustainable Brand Model that brands can use to identify their strengths and weaknesses.

Cover 'Creating a Sustainable Brand'Dit boek is de nieuwste telg van de DōShorts Sustainable Business Collection. Meer achtergrondinformatie ook op de website van Sustainable Brands.